Question: What is #GivingTuesday?
Answer: #GivingTuesday is a movement and a national day of giving to kick off the giving season. #GivingTuesday is always the last Tuesday in November, annually. We want the giving community to come together for #GivingTuesday. We ask that partners create and commit to a project for/on #GivingTuesday and then help spread the word to their networks.
Question: What is #GivingTuesday’s mission?
Answer: #GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support not-for-profit organisations.
Question: How did #GivingTuesday start?
Answer: New York’s 92nd Street Y was the catalyst and incubator for #GivingTuesday in 2012, bringing the expertise of 139 years of community-management to the project and providing #GivingTuesday a home. The United Nations Foundation joined as partners, bringing their strategic and communications clout to the project. An amazing team of influencers then offered their ideas, contacts and wisdom to help shape and improve the concept. A powerful list of corporations and non-profits agreed to be founding partners, helping spread the word and committing to their own #GivingTuesday initiatives. Since then, countless organisations, friends and leaders have all added their support and talents to make #GivingTuesday a reality.
Question: Has #GivingTuesday made a difference?
Answer: In 2012 there were more than 2,500 recognised #GivingTuesday partners from 50 states in the United States and over 40 countries. The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on GivingTuesday.
Blackbaud processed over $10 million in online donations on 11/27/12 – a 53% increase when compared to the same Tuesday the previous year. DonorPerfect recorded a 46% increase in online donations and the average gift increased 25%. More than 50 million people worldwide spread the word about GivingTuesday – resulting in milestone trending on Twitter. Not too shabby, right?
Question: Who can participate?
Answer: Everyone! #GivingTuesday is an initiative to start the giving season and we encourage everyone to be involved with it. However, to be an official partner, you must be a registered not-for-profit with a specific #GivingTuesday initiative, or a for-profit business, school, religious or community group who commit to spearhead a project that will benefit at least one registered charity or non-profit. Families and individuals are encouraged to be generous in whatever ways matter to them, whether that means volunteering at a local charity or donating to a favorite cause.
Question: Who can be a partner?
Answer: To be an official partner, you must be a registered not-for-profit with a specific #GivingTuesday initiative, or a for-profit business, school, religious or community group who commit to spearhead a project that will benefit at least one registered charity or non-profit.
An example: Your school’s initiative is a canned food drive and students volunteering at a local homeless shelter. Here’s a hint: the more creative, the better. For more ideas, please visit our resources page.
Question: Can organisations get donations through the #GivingTuesday website?
Answer: No. #GivingTuesday is a movement. We are not an organisation and do not accept or distribute donations. All donations need to be made through partner websites. Official partners are responsible for their own fundraising initiatives.
Question: I’m a member of the media. How do I connect to someone at #GivingTuesday?
Answer: We’d be happy to speak with you. Please contact the Marketing Manager at the Fundraising Institute of New Zealand (FINZ) office at 04 499 6223 or email email@example.com.