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#GivingTuesday Comes to New Zealand to Benefit Charities

20 August 2014 (WELLINGTON) - New Zealand is joining #GivingTuesday, an international fundraising event that encourages people to give their time, money or voice to charity on the first Tuesday in December.

What is #Giving Tuesday?
#GivingTuesday is a movement to celebrate and provide incentives to give that culminates in a global day of giving on December 2, 2014.
Find out more about #GivingTuesday in New Zealand

In 2013, donations to charities were up by more than 90% on #GivingTuesday compared to the same date a year earlier. So don't miss out in 2014!

Get Started
New Zealand not-for-profits can join at no cost as #GivingTuesday partners and be part of this campaign that encourages people to talk about the importance of giving and to find creative new ways to raise funds and help out in their communities.
"#GivingTuesday encourages generosity, at Orphans Aid International we love that. The more we all give, the more kids we can help. It's that simple. We're backing #GivingTuesday," says  Sue van Schreven, CEO of Orphans Aid International

Anne Gawen, CEO of TechSoup New Zealand’s organising body, Connecting Up says, 'Seeing GivingTuesday arrive in New Zealand is a fantastic step forward to opening up opportunities where sectors can support each other to support the wider community. We’re looking forward to seeing New Zealand and Australia being the first countries to being the global day of giving on 2 December this year.'

How can my Organisation get Involved in #GivingTuesday?
Get involved in #Giving Tuesday, from running a special fundraiser on the day, sending a thank you letter to your supporters and volunteers to holding a project site visit. There is no limit to how you can use #GivingTuesday for your organisation's benefit.  

It's a perfect tie-in to your year-end fundraising!

Use the hashtag #GivingTuesdayNewZealand in your social media channels to help get the word out about what you're doing. Check out these cases studies from 2013 #GivingTuesday Australia to get some ideas.

#Giving Tuesday New Zealand is supported by the Fundraising Institute of New Zealand (FINZ), TechSoup, Philanthropy New Zealand and Volunteering New Zealand.

Media Contact:
Ruth Nichol
Philanthropy New Zealand
04 499 4090

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